ONE DISTRICT ONE PRODUCT
MALKHA, PULUGURTHA COTTON FABRIC
Malkha, Pulugurtha cotton fabric is produced by the Pulugurtha Handloom Weavers Cooperative Society located at Pulugurtha, a small village in Anaparthi Mandal, East Godavari District.The Malkha, Pulugurtha Cotton Fabric has its own cultural significance, unique craftsmanship and market potential. The term Malkha is derived from two Indian languages, “Mal” from Malyalam, which means top or beginning and “Khadi” from Hindi means fabric.
Malkha cloth is known for its sustainable and eco-friendly production process. It uses decentralized approach, involving traditional artisans and designers to promote sustainable and Environmentally friendly cloth production. The fabric is made from natural fibers like cotton and is characterized by its soft texture and breathability, making it suitable for various types of clothing.
The Pulugurtha Handloom Weavers Cooperative Society was established on the principles of cooperation, self-help, and mutual assistance. The Society plays a crucial role in preserving traditional handloom techniques, supporting the livelihoods of weavers and promoting sustainable and ecofriendly textile production.
Pulugurtha Handloom Weavers Cooperative Society
Key features of the Pulugurtha Handloom Weavers Cooperative Society.
Collective Ownership: The Pulugurtha Handloom Weavers Cooperative Society join together and pool their resources, which enables them to collectively own operate the society .
Fair wages and working condition: The society provides fair wages and improved working conditions for its members.
Market Access: One of the main challenges for individual weavers is accessing markets to sell their products. The Society help in marketing the handloom products through exhibitions, trade fairs, online platforms, and tie-ups with retailers.
At Dwarapudi, the Pulugurtha Handloom Weavers Cooperative Society Retail Shop.
Employment: The Pulugurtha Handloom Weavers Cooperative Society Provides employment to around 300 persons in weaving and allied activities.
Social Welfare:The Pulugurtha Handloom Weavers Cooperative Society not only focus on economic aspects but also work towards the overall well being of their members. The give old age pension to its members, education support to their children, and other social welfare program.
The uniqueness of the Pulugurtha Handloom weavers cooperative society is “Fiber to Fabric is produced”.
Yarn Produced in its own Yarn Mill.
Dyeing is made in its own Dyeing unit, Here both organic and chemical dyeing will be done.
The Pulugurtha Handlooms Weavers Cooperative Society also produces various Cotton Fabrics, Which has its own uniqueness, Craftmanship and Market Potenital.
They are Producing Various types of Cotton Shirting, Cotton Sarees, Dhoties, Towels etc.,
Cotton Shirting and Cotton Sarees.
Dhoties and Malkha Sarees
1.One District One Product Initiative: Product list, Action plan Report
The ODOP initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development across all districts of the country.
The Government of India have identified Malkha, Pulugurtha Cotton Fabric as One District One Product in East Godavari District.
The idea is to select, brand, and promote One Product from each District of the country,
- For enabling holistic socioeconomic growth across all regions
- To attract investment in the District to boost manufacturing and exports
- To generate employment in the District
- To provide ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well as International market.
- Provide various training programmes in Weaving, Designing and dying under various schemes of Government of India and Government of Andhra Pradesh.
- Provide financial assistance through MUDRA loans.
- Provide Old age pensions after 50 years through YSR Pension Kanuka scheme.
- Provide marketing facilities by conducting exhibitions.
- Provide Rs.24000/ Per annum as financial assistance under YSR Netanna Nestam Scheme to every handloom weaver who owns a Handloom to upgrade their looms and to produce new designs.
2.Details of district Nodal Officer, Nodal Department and Dedicated team for ODOP Details of Assistant Director/Development Officer of the district (Handloom & Textiles Department)
NODAL OFFICER : DISTRICT HANDLOOMS AND TEXTILES OFFICER (ASST.DIRECTOR)
NODAL DEPARTMENT : HANDLOOMS AND TEXTILES
3. Dedicated helpline or call center/support desk for ODOP Contact Details of Assistant Director/Development Officer
District Handlooms &Textiles Officer: 8008705696,
Development Officer: 9491022281,
4.List of activities being undertaken by District administration under ODOP initiative.
For Construction of Common Facility Centre, Foundation Stone laid by the then Collector of East Godavari District Sri Jawahar Reddy Garu, IAS
i) In the year 2022-23, Cluster Development Program was sanctioned to Pulugurtha Handloom Weavers Cooperative Society under National Handloom Development Program with total project outlay Rs.120.50 Lakhs:
|S.No||Cluster Sanctioned in the year||Cluster Name||Total Project Cost||Total Number of Beneficiaries||Released in 1st Installment|
- In Cluster Development Programme, the Beneficiaries will get various weaving tools which will ease their work and upgrade their skill.
- Solar Lighting units, which will useful to continue their work during power cuts without interruption.
- Common work shed for doing pre-loom and post-loom activities.
ii) In the year 2012-13, Malkha Yarn Unit was started, funding given by the then Hon’ble MP Sri Jai Ram Ramesh under MP LADS Funds, and technical support was given by Malkha Marketing Trust, Hyderabad.
The Production details of the Malkha Yarn unit for the year 2022-23 details as follows.
|S.No||Total Yarn Production in Value of Rupees(Rs)||Number of Looms engaged for Cloth Production||Total Cloth Production in Value of Rupees(Rs)||Total Sales in Value of Rupees(Rs)|
|1||Rs.40.00 Lakhs||32||Rs.75.00 Lakhs||Rs.90.00 Lakhs|
iii) In the year 2022-23, 37 individual work-sheds were sanctioned to 37 weaver beneficiaries (@Rs.1,20,000/- per individual) under National Handloom Development Programme.
NAME OF SCHEME
|NO OF BENEFICIARIES|
|Phy.||Fin.in Rupees||Phy.||Fin.in Rupees|
|1||YSR Nethanna Nestham||819||Rs.196.56 Lakhs||883||Rs.211.92 Lakhs|
|2||YSR WEAVERS PENSIONS||1324||1362|
5.Details of ODOP sensitization workshop being conducted for current stakeholders and next generation stakeholders List of ongoing Training Programs:
- A Sensitization meeting was conducted by the Principal Secretary to Govt of A.P (Handlooms & Textiles) on 26.07.2022 with the Weavers at Pulugurtha.
- A workshop was conducted with the President of Weavers Cooperative society on 12.04.2023 at Pulugurtha by the officials of the National Textiles Committee, Mumbai on India Handloom Brand.
- A Buyers sellers meet was conducted with all the stakeholders at Kakinada by the NHDC on 29.08.2022
6.List of mentors registered with District to provide mentorship to beneficiaries List of Cluster Designers, Assistant Development Officers, Development Officers, CSR Project & NGOs Name of the Mentor Designation Contact Email ID.
|NAME OF MENTOR||DESIGNATION||CONTACT NO||EMAIL.ID|
|CHINTHIRALA YAMALAIAH||CLUSTER DEVELOPMENT EXECUTIVEemail@example.com|
|T.SATYANARAYNA RAO||CLUSTER SECRETARYfirstname.lastname@example.org|
|AMOOLYA KONDRU||CLUSTER DESIGNERemail@example.com|
7.Details by account Holder of all transactions (Sales) Consolidate sales data of ODOP product from the district.
|Year||Cash credit||Production||Sales||Total||Gross profit||Net
8.Mentorship support available, with clear laid out procedures to avail the same list of cluster Development Program, Training Programs and other schemes.
- Cluster Development Programmes are being conducted, In collaboration with Weaver service Centre, Vijayawada.
9.Funding support available, with clear laid out procedures to avail the same.
|Credit facility/Scheme||Contact Details||Eligibilty||Link to apply|
District Handlooms and Textiles Officer
|Weavers Cooperative Societies|
Cluster Development Programme
|Weavers Cooperative Societies and Individual Weavers r both Cooperative and outside Fold|
|Individual Weavers Under Cooperative Fold|
|Weavers Cooperative Societies and Individual Weavers both Cooperative and outside|
|Weaver MUDRA||Individual Weavers r both Cooperative and outside Fold|
10.Details of rules, regulations, act, Govt schemes introduced or amended to propel the ODOP initiative in the district.
Child Labour Act, Minimum Wages Act, Pollution Control Act, Handloom Reservation act 1985.
11.Details of Quality assurance Labs / Certification Labs / Processing Units/Quality infrastructure with Contact Details :
|1.||Textile Committee, Guntur||9989705004|
12.Details of department providing institutional support to beneficiaries availing support under ODOP initiative :
|Name of SPOC||Department||Address||Contact||Email.id|
|DISTRICT HANDLOOMS AND TEXTILES OFFICER||HANDLOOMS AND TEXTILES||EAST GODAVARIfirstname.lastname@example.org|
|HEAD OF OFFICE||WEAVERS SERVICE CENTER||VIJAYAWADAemail@example.com|
|DIV. MARKETING OFFICER||APCO||RAJAHMUNDRYfirstname.lastname@example.org|